NODWIN Gaming Teams Up with Global Esports Federation as Portfolio Management Company for Emerging Markets

Author: Kalyan Ganguli


Published at: 15 Apr 2024

The partnership between NODWIN Gaming and the Global Esports Federation (GEF) marks a significant step towards driving gaming and esports growth in emerging markets across South and Central Asia, Africa, the Middle East, and parts of Southeast Asia. As the Portfolio Management Company (PMC) for these vital regions, NODWIN Gaming will play a pivotal role in developing and promoting GEF-licensed esports events, leveraging its expertise and leadership position.

With over 155 member federations, the GEF serves as a central hub for the esports ecosystem, connecting industries and partners worldwide. Its commitment to fostering innovation and sustainability has made it a respected voice in the global esports community.

Under the partnership, NODWIN Gaming gains exclusive rights to organize GEF-licensed events in more than 20 countries, including India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand, Vietnam, and the entire African continent. Additionally, as a PMC, NODWIN Gaming can host GEF-licensed events globally, facilitating collaborations with subsidiaries and partners worldwide.

NODWIN Gaming’s recent acquisitions in Turkey and Germany further strengthen its ability to expand GEF-licensed events in Turkey, the Middle East, North Africa, and Europe. Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, highlights the partnership’s potential to provide esports opportunities to the youth in emerging markets.

Mario Cilenti, Chief Operating Officer at GEF, praises NODWIN Gaming’s capabilities and experience, expressing confidence in their ability to advance the GEF’s mission and engage with esports communities across key growth regions. This partnership underscores the ongoing globalization and professionalization of the esports industry, offering exciting opportunities for players, fans, and stakeholders worldwide.